Are brands consciously using racist advertising to ‘stand-out’?

Clothing giant H&M has come under fire recently over a controversial advert for a children’s top which shoppers have labelled ‘racist’. The fashion brand from Sweden is selling a green hooded top on its UK and US websites emblazoned with the phrase ‘Coolest Monkey in the Jungle’ — sported by a black child model. One Twitter user wrote: ‘Is this part of a publicity stunt? Do some brands want to be dragged on twitter in order to gain more visibility?’ Is this part of a publicity stunt? Do some brands want to be dragged on twitter in order to gain more… This story continues at The Next Web

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2018-01-27T09:17:13+00:00

About My Work

Eli’s expertise was developed through a series of successful ventures including B2B trade show development and management, developing and utilizing effective content platforms, in addition to automates sales and marketing adaptations. Additionally he has founded sales and service operations in the energy industry.

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