It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales [...]
It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy [...]
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade [...]
It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to [...]
It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and [...]
Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and [...]
For the most part, trade shows break down into two formats: Conference series with a trade show attached Trade shows/ expositions How the show format factors into setting your trade show objectives: Trade shows and [...]
Introduction to Leadership Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying [...]
When most people think of trade show booth staff, they picture a gaggle of first-rate sales reps. They’re talkative, friendly, knowledgeable professionals who will connect with leads, discover the challenges they face in their businesses [...]
Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, [...]
