So you’ve created a Facebook page for your company and a LinkedIn profile. Your business has a Twitter profile and you might be considering Google+ or Pinterest. You have social media visibility, but do you have a presence? It all depends on what you’re posting. Different sources provide different ratios for how much of your [...]
Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here are some tips on choosing [...]
When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor performance of their marketing campaign. [...]
Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Oracle is an example of [...]
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting attention at neighboring hotels where [...]
Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your digital marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools [...]
Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals. Most people are happy to help and make introductions. Here are a few examples they can use to start with: Is there anyone here you can refer me to who needs a ____ type of [...]
Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all the elements of trade show [...]
Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in various ways depending on [...]
ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast the future growth of the [...]
Eli’s expertise was developed through a series of successful ventures including B2B trade show development and management, developing and utilizing effective content platforms, in addition to automates sales and marketing adaptations. Additionally he has founded sales and service operations in the energy industry.