Eli Logan

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand

Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet seen. Instead of doing what has already been done, go the opposite direction and be creative. Don't forget the legal dangers of copyright infringement related to borrowing or stealing from another firm's design.

Display stability. Take time in the development process to establish your brand and accomplish the look you really want. It's better to spend sufficient time in the beginning fine-tuning your design to the desired outcome, rather than to play with it after it's been revealed to the public. Changing your brand, and all that's involved with it, including colors, slogans, logos, and tag lines, doesn't support an image of reliability and long-lastingness

Stability should be maintained with branding. If you have integrated a brand into your company's marketing, then use it all over the place. It should appear on all of your marketing materials, business cards, web site, and printed items. The same is true for your packaging. Your brand should appear on all of your products. .

Give your brand away to the public with diverse promotional products. You can help your brand to saturate the consumer population by handing out precious, yet low-cost, items. Promotional products encourage possible customers to keep in mind your brand and your gift every time they are used. Consider useful devices such as letter openers, flashlights, first aid kits, and CD cases.

Brands are an extremely effective marketing tool. When working with your concept, consider the above to ensure the development of an effective brand.

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life?

By answering these direct questions you will begin to win over your key customer. The closer the focus the more connected the buyer will feel with your brand. You want them to think that you designed the brand specifically for them.

It is imperative when communicating that you exchange information about the product in the same way your buyer talks. For example: if they are high class, intelligent and money filled speak to them with sophistication and parallel their first-class style. Or for the free-spirited young adults don't confuse them with big words, or Robert Frost like metaphors; simply connect with your audience on their level.

Employees, community members, friends, and clients must know the personality of your business. Everyone needs to be familiar with and carry out the persona inside the brand. Some great ways to do this are to hire those you believe already possess the desired traits, company parties, being a part of community events, and relaxed company meetings on implementing the brand through its employers.

Next, use your brand, logo and tagline on company material. These are: web sites, marketing, advertising, public relations, e-mail, letterheads, business cards, and product packaging. Place your brand on any objects related to your products or services.

Society is always changing. With that said, it's important to evaluate and re-evaluate your brand. Simple changes without changing the overall message are needed to survival. Grow with and ahead of your buyer. Don't let your brand get left behind

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

The personal brand you project affects others' decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.
Humans think with their eyes. A UCLA study proves that 85% of all decisions are made with our eyes. That's right: the visual you have has the most impact
If your personal brand is not professional and congruent, attractive and attracting you will be passed over - guaranteed. To be competitive, to have a greater influence on others, to attract more business and be more successful it's essential that you develop a well-thought-out personal brand.
Before you sell anything -- your product, company or service -- you sell yourself first. Shift the balance of power in your favor. When you brand yourself correctly, you are seen as more desirable and in demand.
Now take large, successful companies for instance. They understand the power of "branding" a product. They spend a lot of time, money and energy to create a "brand" that is eye catching and appealing enough to sell their product through to market. They want to make sure that the buyer has a strong connection with that brand.

Now think of yourself as a company with one employee -- you. How much time, money and energy have you spent in developing a "personal brand" that is unique enough to sell through to your market? An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. With a great personal brand, you are already half sold and thus far above the competition.

Mentoring, training and coaching programs for novice teachers are excellent ways to improve the quality of skills and knowledge of a new teacher, his job satisfaction, and his professional competence. These programs available for the new teacher are also effective means of enhancing the student’s abilities and the mentor’s skills as well. In many US schools, these mentoring programs are mandatory to ensure that the new teacher is fully capable of handing the classes.

In some schools, mentoring programs are instituted not only to prepare the new teacher for the job but also as a way of addressing the problem of teacher shortage. A recent news published on Contra Costa Times reveals that almost 25% of new teachers in California leave their job in their first four years of teaching because of lack of support from the administration and fellow teachers. Also, the mentoring program adds bureaucratic burden both for the novice teachers and their mentors. Apart from the additional responsibilities that are given to the teachers, there’s a lot of paperwork that needs to be accomplished. This includes preparing lesson plans, evaluations, and progress and accomplishment reports.

In order to ensure that mentoring programs are successfully implemented, here are some tips and pointers to remember:

• Eliminate unnecessary paperwork and requirements – this has been recommended by UC Riverside researchers after finding out that a lot of mentors and new teachers engaged in the program are complaining about the repetitive tasks and extra paperwork they need to accomplish. Aside from the fact that neophyte teachers are already overwhelmed by their new responsibilities, they are still burdened with lots of paperwork including preparing lesson plans, which usually consumes so much of their time. It is recommended that programs should focus on mentoring itself. The new and veteran teachers may engage in less taxing activities that would allow them to interact and share knowledge, skills and experiences freely.

• New teachers must be matched with the right mentors – It is important for the new teacher and the mentor to interact without any inhibition. To be able to achieve this, the administrators must strive to match news teachers with mentors who share with them same qualities and interests. This would allow the new teacher to freely ask questions and ask for tips and advices from the mentor.

• Have separate evaluators – In order for the mentor and the new teacher to focus on their main tasks, they must be relieved from doing additional tasks such as evaluation of the program. A separate evaluator who shall meet the veteran and the new teachers to discuss the progress of the mentoring program may be assigned.

• Conduct regular assessment of the whole mentoring program – Campus-level administrators should not only evaluate progress of the newly hired teachers but as well as the whole mentoring, training and coaching program of the school, which includes the mentors capability to coach neophyte teachers, the process of mentoring, the students’ progress vis-à-vis to the new teachers’ progress during the program, and other forms of support and assistance given to the new teacher.

It is also important to determine the thoughts or opinions of other teachers about the program and its impact on their desire to stay or leave the school or the teaching profession. These things are vital to the implementation and improvement not only of the mentoring programs of the particular school but of others as well.

The Mentor-Mentee Relationship

The role of a mentor is to aid the mentee in reaching his goals. While the mentor can certainly learn a lot from teaching and leading others, the relationship between the mentor and the mentee should be mentee-centered. So the mentor should listen, guide, and even challenge the mentee to do his best in his job.

The mentorship program requires frequent contact between the mentor and the mentee for the communication line to remain open. Mentoring is an interactive relationship wherein both parties can contribute to each other’s grow as a person. You should take note that mentoring is far different from counseling and neither is it being buddies because mentoring is a tool that is used for personal and professional development.

Formal and Informal Mentoring

Anyone can be a mentor or a mentee without joining any mentoring program. For example, just riding a bus and then conversing with a stranger can be a form of mentoring if you learn something important from him; this type of mentoring is known as informal mentoring. Informal mentoring usually just occurs even if you don’t plan it, this can be just as important as a formal mentoring program.

On the other hand, formal mentoring is having an acknowledged relationship between the mentor and the mentee. Formal mentoring would require the commitment of time and effort between the two parties so that they can share and learn from each other. This type of mentoring program can be for a specific project or for a specified time period.

Finding a Mentor

Having the wrong mentor can be even worse than having no mentor at all. For this reason, everyone should take the time and effort to look for a mentor that will suit their needs, personality, and learning style. You need to look within yourself and the environment around you; then, ask yourself what you really want to learn. Oftentimes, you need to consider the following questions before deciding on a mentor:

• Would the mentor provide me with good and accurate information?
• Would he support me in reaching my goals and objectives?
• Would he respect my dreams, my decisions, and my goal in life?
• Would he challenge me when it is necessary?
• Can the mentor actually be trusted?
• Am I willing to listen to this mentor’s ideas and suggestions?

Asking these questions before you commit to a mentoring program is essential for you to reap the best possible benefit. It is also important to have a clear communication line between you and the mentor. Even at the start of the mentoring program, you already need to specify your expectations and your goal so that the mentor will know which direction to take.

Ending the Mentoring Program

However, all good things must come to an end. You cannot continue with the mentoring program forever; sure, you can still communicate with your mentor from time to time but being in a commitment to be each other’s mentor and mentee can become more like a burden rather than a privilege after the mentoring program ends.

Both parties should acknowledge what they have learned and thank each other for the time and effort that the person has spent for another’s well-being. Even after the mentoring program ends though, the mentor can still support the mentee and be there for the mentee when he is needed.