Eli Logan

Boost Your Business With These Social Media Marketing Tips

2021-03-06T23:38:02-06:00

In their infancy, social media sites such as Facebook and Twitter were used to communicate with friends and family only. In recent years, however, social media has become a major force in marketing. This article will help you to turn your Facebook and Twitter profiles into valuable marketing tools.

Try your best to be humble when you post on various social media sites. It doesn't matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. Always remember that you're not more important than your customers and followers. Here are the cornerstones of success.

Home or small business owners should not have any substitutes for their own presence on social media sites. Your social media profile pages and your business will suffer if people detect that you are using an auto-responder. The reason is that these messages can easily come across as spam. It might be quicker for you, but it's annoying to your subscribers.

There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. You can use tools that will post automatic updates to your social media accounts, setting them up to post during the times when your content is most likely to be seen. This strategy allows you to write posts whenever you have a spare minute, too.

Subscribe to your competitors' updates. Look them up on different social networks and analyze their techniques. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.

Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.

Broadcast your content wherever you can. Fill your social network sites with information filled articles that are of interest to people you would like to attract. Also consider posting at sites including HubPages and Associated Content. If necessary, hire people to create content for you.

Be aware of the voice you intend to use while advertising. People will not take too kindly to advertising speak if you're communicating with them on a social media website. Mirror the tone and language your followers use in order to get the most out of your campaign.

Update your Facebook regularly for the most effective marketing. Your customers want to know what is new and prefer to read fresh content. Put your content on Facebook right after you create it. You will get more "bang for your buck" this way.

Make your headlines pop. Due to the fast nature of social media surfing, many people will see only the headline before dashing off to another site or tweet. Craft a headline that's so compelling that people will have to click and see what comes next. When you use great headlines, you are sure to get noticed!

To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. Using this site is an effective way to attract consumers to your Internet site, because viewing videos gives them a lot of information about your products. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

It's always wise to learn from past experiences, no matter whose they were. Use these lessons of success and failure to improve your present marketing plan, and thus increase your profits for the future. If you do this, you'll have it in your mind as to what works great and what isn't going to work at all when you're facing the web once again.

Let people use the social media profiles you have so they will visit your store or buy a product. Keep followers informed about both your online and your live endeavors from special sales to new store locations. Offer special discounts or coupons exclusively through your Facebook or other social networking page. You have to give people a real reason to add and promote you on these sites.

Gain exposure on Facebook by sharing it with members on your mailing list. If you've done online marketing, you probably are aware of and have your own mailing list. Send a link to your Facebook to everyone on your list. This simplifies the process of finding your social media sites for your customers.

Think differently about social media. There are more uses for these sites than just playing games or posting something clever in 140 characters. There is a whole new potential customer base waiting for you there. Since you have finally read through the above tips, you should have a better understanding of how to manipulate social media to your advantage. Log onto your favorite site and get started.

Boost Your Business With These Social Media Marketing Tips2021-03-06T23:38:02-06:00

At A Social Media Marketing Loss? Try These Tips To Jumpstart Your Brand

2021-03-06T13:08:03-06:00

For many people, social media sites are now an essential part of their everyday lives. Some people can't help but check their social media networks when they wake up, lunch breaks, after work or any other chance they get. How can you gain massive media exposure? You will learn how to use social media in your marketing strategy.

Ensure that your site contains mention of your social media pages. This is easily accomplished by using HTML codes to add "share" buttons to individual posts or pages. Put these buttons on RSS feeds, blog posts, and main web pages so they're easy to find.

Being short and to the point can be an effective way to give people information using social media. Do not bore your readers with too much information: go straight to the point. Pictures and graphs will also capture your audience's attention.

Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. People who join the contest will tell their friends and ask them to vote for their submission. If you make it fun and interesting, then relate it to any products or services you're going to sell so you can make it a success. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.

Several services are available to assist you in managing your Twitter followers. Services like these are great time-saving tools to use when marketing through social media. Find one with features that allow you to auto follow people who follow you, and aim for other features that help you navigate the process. These types of services can assist you in managing your lists and discovering the right people to talk to.

While marketing through social media is hugely popular, do not jump in without planning first. Take the time to understand just how this type of marketing works, write up an outline and get ready for the more common problems associated with social media marketing. This kind of research and planning can help you succeed and step out ahead of your competitors.

If you are going to create a social media profile, you must be willing to continuously update it. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation. Attempt updates at least three or four times a week.

If you do not know what to write about, have a user poll. An interesting question for visitors to vote on can spark interest for your followers and can lead to interesting comments. The information you gather from the poll and the suggestions of the people who vote can open up whole new areas for articles or poll ideas in the weeks to come.

If you aren't great at formatting text for optimal readability, it is hard to go wrong with a list. This is a way you can present the information in a way that can give your users a map. Social media users are typically from the younger generation, and they like to consume information quickly and easily.

Before you choose a company to assist you in your social media marketing campaign, be sure that they openly use two-way. Knowing that they do will give you confidence in their ability to handle your problems and respond to them accordingly. See if they respond to comments on their social media sites.

Take advantage of your Facebook page. Keep an eye out for questions or comments regarding your company. Quickly respond to inquiries or questions and have conversations with those who post. This shows customers you care about the people interested in your company.

If you need ideas for setting up your Facebook page, check out your competitors' pages. What are they doing well, and what does not seem to work? Viewing their pages will allow you to figure out what you should, and shouldn't, do. Your page needs to be unique, yet appealing.

A catchy title is important when you are posting video on YouTube or other media outlets. Have the titles use keywords that are relevant to your industry and your products. The more helpful your videos come across as, the more views they're ultimately going to receive. And keywords can help with users finding them.

Your profits will improve when you can find easy ways to allow your customers to share your content within their social network. You should be sure that you place a Facebook share button on your posts. This may add an extra step for you and take a little bit of time, but it will definitely make a difference for you.

If you become a visible source of reliable and accurate information, your followers will begin to view you as an expert. Using these tips should help you use social marketing effectively. You can learn to make social media marketing work well for you.

At A Social Media Marketing Loss? Try These Tips To Jumpstart Your Brand2021-03-06T13:08:03-06:00

Why Brand? – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:41:59-05:00

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.
Link your business with a design, logo, slogan, and/or color and observe the positive results.

Brands create a feeling of familiarity. If customers have seen your logo, insignia, or company name, they are more likely to continue to select your product or service. Also, they are more apt to suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising.

A brand helps possible customers remember your business. People may know little about your philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you. Branding creates memory in the mind of the public.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.

When you have distinguished your business through branding, the marketing has the capability of becoming so profound, that little else is necessary. Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally. You won't have to spend as much time planning marketing strategies to attract the public.

Why Brand? – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:41:59-05:00

Using Your Logo Efficiently – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:41:59-05:00

There should be a consistent look and feel to every page of your website. You want your visitors to know they haven't actually left your site when they go to another page.
Icons for going back or to the next page, for printing the page or even the icons that line your menu should all follow the same theme as your site as part of your marketing effort. Every aspect of your website should be about your brand. Standing out from the rest is not nearly as important as having others recognize your site. If a visitor travels to other pages and they look different, they may believe they accidentally left your site and then leave it all together.

A simple concept for internet market branding is your logo as an icon. You can then use this as buttons and every time a person has to click, your logo makes an imprint. Obviously it will need to be much smaller than the main logo on your page or other areas to be used as a menu icon, perhaps as small as 16 x 16 pixels, but the reduced image will continue your branding throughout your pages and offer a benefit to your internet marketing effort.

Additionally, with this level of branding throughout your site there will be no doubt in your visitor's mind where they are. You can even make it so a visitor bookmarking your site will see the icon in his or her favorites, further imprinting the image. Remember, returning visitors often buy more than first time visitors and keeping your image in their minds will aid your internet marketing efforts
With a bit of creativity, you can make it so prospective customers automatically think of you when they see your logo. This is one of the simplest yet most effective branding methods.

Using Your Logo Efficiently – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:41:59-05:00

Three in Seven – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:00-05:00

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them?

In other words are you trying to rely completely on direct response to your ads, or are you creating a broad and lasting awareness in the minds of your target audience? Without a strong attempt to brand yourself you will need to constantly advertise.

By branding, I'm referring to the act of exposing prospects to your name, logo, tagline, etc. on a frequent basis, and to the extent that people are already aware of you when they are ready to purchase a product or service that you offer.

For best results a business needs to expose each prospect to the same ad impression three times within a week. By running a very strong campaign over the course of a month you can easily create a very lasting effect on the people you would like to have as your customers.

It is important to maintain continuity through use of the same logo, business name, or tagline in all your promotions so your targets are receiving the same impression with each exposure, regardless of the exact mode of delivery.

Radio and television are by far the most effective means of brand creation available. These formats can be reinforced with yellow page ads, flyers, or even the aggressive distribution of simple business cards.

You want people to be aware of your name, logo, or tagline and associate this awareness with your products and services well before they even need what you have to offer.

What can you start doing right now to see that your prospective customers are exposed to the same message at least three times over a seven-day period?

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Three in Seven – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:00-05:00

The Loyalty Factor – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:00-05:00

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning..

A brand consists of eight basic building blocks:

- The Name
- The Logo (brand icon)
- The Brand's Colors
- The Slogan and Brand Messaging
- The Sound of the Brand
- The Overall Look and Feel = The Brand's Position
- Packaging the Brand
- The Brand Experience

A Brand is the greater sum of its parts. It is always more than just the nuts and bolts, the pieces; great brands are always the result of the whole equaling more than the sum of its parts.

Branding is about making me, the consumer or buyer, more hip, more in the "know," more cool than anybody else. We are a generation and a nation wanting to be special. We want to be richer, more beautiful, better dressed and more effortlessly gorgeous than any other generation that we know.

We want everything to mean more. We want everything to have meaning. That's why we flock to the reality shows. Why we love "The Apprentice" and "American Idol" and other top realistic shows. We crave authenticity in this age of fabrication and falsehood. We "just want to be real."

We want to be able to trust what we buy and whom we buy from. That's why Coke is still the number one brand in the world. The more we know about a brand, the more we trust it. The more we trust it, the more we buy it and continue to experience it. The more we experience it, the more loyal we become.

Loyalty is the currency that cannot be traded for dollars.

The Loyalty Factor – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:00-05:00

Saying it With Color – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:00-05:00

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.

Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional material. Following is the most common impression each color conveys:

Blue: Cool blue is perceived as trustworthy, dependable, fiscally responsible and secure. Blue is an especially popular color with financial institutions.

Red: Red activates your pituitary gland, increasing your heart rate and causing you to breathe more rapidly. Count on red to evoke a passionate response.

Green: In general, green connotes health, freshness and serenity. Deeper greens are associated with wealth or prestige, while light greens are calming.

Yellow: In every society, yellow is associated with the sun. It communicates optimism, light and warmth. Certain shades seem to motivate and stimulate creative thought and energy. The eye sees bright yellows before any other color, making them great for point-of-purchase displays.

Purple: Purple is a color favored by creative types. It evokes mystery, sophistication, spirituality and royalty. Lavender evokes nostalgia and sentimentality.

Pink: Hot pinks convey energy, youthfulness, fun and excitement. Dusty pinks appear sentimental. Lighter pinks are more romantic.

Orange: Cheerful orange evokes exuberance, fun and vitality. Orange is viewed as gregarious and often childlike. Lighter shades appeal to an upscale market. Peach tones work well with health care, restaurants and beauty salons.

Brown: This earthy color conveys simplicity, durability and stability. Certain shades of brown, like terracotta, can convey an upscale look.

Black: Black is serious, bold, powerful and classic. It creates drama and connotes sophistication. Black works well for expensive products, but can also make a product look heavy.

White: White connotes simplicity, cleanliness and purity. The human eye views white as a brilliant color, so it immediately catches the eye in signage. White is often used with infant and health-related products.

Saying it With Color – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:00-05:00

Promoting Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:01-05:00

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand

Make your brand as unique as possible. Catch the eye of the public by creating something different- something that people have not yet seen. Instead of doing what has already been done, go the opposite direction and be creative. Don't forget the legal dangers of copyright infringement related to borrowing or stealing from another firm's design.

Display stability. Take time in the development process to establish your brand and accomplish the look you really want. It's better to spend sufficient time in the beginning fine-tuning your design to the desired outcome, rather than to play with it after it's been revealed to the public. Changing your brand, and all that's involved with it, including colors, slogans, logos, and tag lines, doesn't support an image of reliability and long-lastingness

Stability should be maintained with branding. If you have integrated a brand into your company's marketing, then use it all over the place. It should appear on all of your marketing materials, business cards, web site, and printed items. The same is true for your packaging. Your brand should appear on all of your products. .

Give your brand away to the public with diverse promotional products. You can help your brand to saturate the consumer population by handing out precious, yet low-cost, items. Promotional products encourage possible customers to keep in mind your brand and your gift every time they are used. Consider useful devices such as letter openers, flashlights, first aid kits, and CD cases.

Brands are an extremely effective marketing tool. When working with your concept, consider the above to ensure the development of an effective brand.

Promoting Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:01-05:00

Living Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:01-05:00

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life?

By answering these direct questions you will begin to win over your key customer. The closer the focus the more connected the buyer will feel with your brand. You want them to think that you designed the brand specifically for them.

It is imperative when communicating that you exchange information about the product in the same way your buyer talks. For example: if they are high class, intelligent and money filled speak to them with sophistication and parallel their first-class style. Or for the free-spirited young adults don't confuse them with big words, or Robert Frost like metaphors; simply connect with your audience on their level.

Employees, community members, friends, and clients must know the personality of your business. Everyone needs to be familiar with and carry out the persona inside the brand. Some great ways to do this are to hire those you believe already possess the desired traits, company parties, being a part of community events, and relaxed company meetings on implementing the brand through its employers.

Next, use your brand, logo and tagline on company material. These are: web sites, marketing, advertising, public relations, e-mail, letterheads, business cards, and product packaging. Place your brand on any objects related to your products or services.

Society is always changing. With that said, it's important to evaluate and re-evaluate your brand. Simple changes without changing the overall message are needed to survival. Grow with and ahead of your buyer. Don't let your brand get left behind

Living Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:01-05:00

Initial Steps of Branding Yourself – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

2020-10-20T11:42:01-05:00

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image.

Step 1: Examine the Competition

One of the keys to creating a successful brand image is to separate yourself from your competition. You will need to know how consumers see your competition. You need to recognize how your competitors differentiate themselves from others. Also, you should know your competitor's strengths and weaknesses. Your business can benefit from knowing this information by learning from their weaknesses, and learning how to differentiate your company from the competition.

Step 2: Identify Your Strengths

Now that you know your competition's weaknesses you can begin to focus on your company's strengths. Perform a target market analysis, learn from it, and use it to your advantage. This is a useful tool to confirm your company's strengths are in fact important to your target market. Once you've realized your strengths, and what strengths are important to customers, you can think about ways to successfully market these to the public and involve them in your branding campaign.

Step 3: Know Your Customer

Learn more about the customer. Know their purchasing behavior. How often do they buy? Do they buy only during sales or promotions? Do they buy an array of products or services or just a select few? These are questions you should ask to better market to your customers. Also, know your customer's lifestyles, needs, mindsets, and attitudes. Knowing and working with these personality traits are also key to marketing success.

Step 4: Be Your Brand

Make sure your company truly represents what your brand identifies you with. For example, if one of the traits your brand identifies your company with is politeness, be polite. This means every employee from the receptionist all the way up to the CEO needs to live your brand.

Initial Steps of Branding Yourself – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse2020-10-20T11:42:01-05:00
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