In their infancy, social media sites such as Facebook and Twitter were used to communicate with friends and family only. In recent years, however, social media has become a major force in marketing. This article [...]
For many people, social media sites are now an essential part of their everyday lives. Some people can't help but check their social media networks when they wake up, lunch breaks, after work or any [...]
Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you. Link your business with a design, logo, [...]
There should be a consistent look and feel to every page of your website. You want your visitors to know they haven't actually left your site when they go to another page. Icons for going [...]
Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face [...]
What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined [...]
Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right [...]
Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand [...]
Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are [...]
Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your [...]
