Reading Trade Shows Reports
Eli Logan2024-06-17T06:23:32-05:00ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where [...]
If You Invite Them They Will Come
Eli Logan2024-06-17T02:13:52-05:00It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales [...]
How to Build A Trade Show Social Media Strategy – IRL
Eli Logan2024-06-16T22:06:02-05:00It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy [...]
Getting The Most From Attending A Trade Show
Eli Logan2024-06-16T18:04:42-05:00Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade [...]
Determining the Value of Potential Advertising Channels Online
Eli Logan2024-06-16T14:01:26-05:00It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to [...]
When should you set your trade show objectives? And who should be doing it?
Eli Logan2024-06-16T09:52:05-05:00It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and [...]
Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You
Eli Logan2024-06-16T05:36:04-05:00Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and [...]
Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives
Eli Logan2024-06-16T01:19:27-05:00For the most part, trade shows break down into two formats: Conference series with a trade show attached Trade shows/ expositions How the show format factors into setting your trade show objectives: Trade shows and [...]
The Business Of Leadership
Eli Logan2024-06-15T21:09:29-05:00Introduction to Leadership Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying [...]
Booth Staff for Your Next Trade Show: The Value of Technical Experts
Eli Logan2024-06-15T17:05:44-05:00When most people think of trade show booth staff, they picture a gaggle of first-rate sales reps. They’re talkative, friendly, knowledgeable professionals who will connect with leads, discover the challenges they face in their businesses [...]