Eli Logan – Trade Show Management

March 2018

Brand Consistency At Trade Shows


Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Oracle is an example of [...]

Brand Consistency At Trade Shows2018-03-16T16:39:31-05:00

Grabbing Attention Outside The Exhibit Hall –


To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting attention at neighboring hotels where [...]

Grabbing Attention Outside The Exhibit Hall –2018-03-16T16:39:32-05:00

Plan Your Digital Marketing Process


Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your digital marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate and sophisticated the marketing tools [...]

Plan Your Digital Marketing Process2018-03-16T16:39:34-05:00

Asking for Referrals – 4 Quick Questions That Get More Business


Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals. Most people are happy to help and make introductions. Here are a few examples they can use to start with: Is there anyone here you can refer me to who needs a ____ type of [...]

Asking for Referrals – 4 Quick Questions That Get More Business2018-03-16T16:39:34-05:00

Trade Show Booth Staff Training Is Essential


Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all the elements of trade show [...]

Trade Show Booth Staff Training Is Essential2018-03-16T16:39:35-05:00

Tips When Attending Trade Shows


Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in various ways depending on [...]

Tips When Attending Trade Shows2018-03-16T16:39:36-05:00

Reading Trade Shows Reports


ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast the future growth of the [...]

Reading Trade Shows Reports2018-03-16T16:39:37-05:00

If You Invite Them They Will Come


It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making: Neutral turf:That’s one of the most under-recognized benefits of a trade [...]

If You Invite Them They Will Come2018-03-16T16:39:38-05:00

How to Build A Trade Show Social Media Strategy – IRL


It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy Stahl, community manager, American Society of Association Executives, who spoke at Expo Next, said a strategy helps you ensure that [...]

How to Build A Trade Show Social Media Strategy – IRL2018-03-13T20:16:33-05:00

Getting The Most From Attending A Trade Show


Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take [...]

Getting The Most From Attending A Trade Show2018-03-13T20:12:35-05:00

About My Work

Eli’s expertise was developed through a series of successful ventures including B2B trade show development and management, developing and utilizing effective content platforms, in addition to automates sales and marketing adaptations. Additionally he has founded sales and service operations in the energy industry.

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