As costs remain under intense scrutiny at most organizations, it is important to derive measurable value from any conference commitment.
Plan: The ‘cool’ conference at a desirable destination is not always the one with most value-add for your business and/or career. Be objective. Look for meaningful payback. Study topics and lists of speakers. Once a conference has been selected, study the guide book and literature. Highlight sessions, workshops, events and social occasions that deserve attention. Create a checklist.
Work the plan: Participate, contribute, ask questions and connect with speakers, panelists and industry figures. Take advantage of networking opportunities. Some conversations can be more important than sessions.
Start early: Being aloof and uncommunicative doesn’t help. Some attendees take time to get into the swing of things. This is unproductive downtime. Participate and network from the outset.
Be attentive: Make disciplined use of your smart phone and tablet. Allot specific times for emailing and texting. First priority is to acquire insights and build contacts. Listen and contribute.
Stay focused: Connect what you learn to your business situation. Make notes.
Use new media: Use Twitter and Facebook to communicate your attendance and make appraisals. It adds a new networking dimension. Years ago, attendees simply collected business cards. Today, they also collect Facebook friends and Twitter followers.
Be aware: Conferences create business intelligence opportunities. Avoid snap judgments. You might know most of the technology at an indaba’s associated trade exhibition, but industry reaction to new advances should be carefully observed.
Be ambassadorial: Be the receptive, insightful face of your company. Ask pertinent and professional questions. Don’t pontificate and give long-winded speeches when you should simply be clarifying issues. It irritates other delegates and costs time.
Reach out: Sticking solely with co-workers or industry buddies won’t widen perspectives or highlight opportunities. Meet new people. Explore new subjects.
Have fun: Though you have a business agenda, you can still relax and socialize. Unwinding like this helps you build new relationships.
Chill out: To get the most out of the break, many executives extend their stay at the conference destination. This is often a good idea, but be professional when breaking down company and personal expenses.
Deliver value: Critique some sessions and make an overall conference appraisal. The presentation should be shared with senior colleagues and perhaps specific departments.
Follow up: Don’t forget conference contacts. Get in touch. Send them information. Integrate them into your network.
Eli Logan is an award winning entrepreneur with more than 15 years of experience emphasizing sales, marketing, and innovation in the Energy, Engineering, Transportation, Motorsports and Face To Face Marketing Industries. Eli is highly innovative with excellent relationship building skills as evidenced by the successful formation and operation of 24 business units resulting in 16.4 Billion in economic impact for his clients.