At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
Make sure you invite as many people as possible to come join your social networking pages. Even if they are not potential customers, they may share your content with someone who is.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Consider mixing in a few interesting stories, product reviews, or related external links. Perform activities that will generate interest with the audience, such as a few questions or a contest that spans over several weeks. Converse and have a dialogue with your subscribers and followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Get your customers to associate their identity, not their wallet, with your brand.
Make sure that you enable any following features on your social network of choice. Allowing your visitors an easy way to follow you across the social network via Facebook, Twitter or LinkedIn can make sure that they are aware of every new post.
Promote your blog on YouTube. When you post a video on YouTube, each one of your video descriptions should start with a link that goes to your blog or website. It is also important to use effective keywords in the description, ones that are relevant to your niche. Add relevant keywords to video tags as well as descriptions.
One fun way to interact with people through social media is holding a picture contest that incorporates your brand. Give your users an incentive to come up with a creative photo that includes your brand and reward them for good work. When your customers upload photos of your products on social media, their friends may see the photos and become interested in your company.
Think about creating a guest blog on your site where you let a popular niche blogger come in and write. Consider doing something similar on another site. No matter who writes for whom, you will definitely generate additional traffic. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. When someone guest-blogs on your site, offer the same opportunity. This increases traffic for everyone involved.
Don’t be careless when it comes to putting yourself out there on social media. It is very simple to post on Twitter without thinking first, for example. Grammatical errors and untrue information could be very damaging to your image, causing you to lose customers. Social networking sites might feel casual, but it is important that you maintain professional behavior.
Notice when you are getting the most tweets or re-tweets on Twitter. Use what you learn from that to figure out when to send out messages. Automated messaging services will allow you to automatically send your tweets during the hours when your followers are more likely to be online.
Offer discounts exclusively to people who join your page to encourage customers to “like” it on Facebook or follow it on Twitter. By doing this, your followers can feel like they’re part of some exclusive club if they receive special offers, and this can also increase your profits.
Use your business name to create your Facebook and Twitter accounts. Staking a claim to your business’s name on these sites will prevent someone else from posting content that is meaningless or even damaging to you. Even if you are far from actively employing the account, you’ll have staked your claim to your name.
Advertise a freebie or sweepstakes to bring people to your social media profiles. People love getting things that are free, and they will gladly fill out any forms or follow your business on any social media site if they could possibly win. Be sure you share the winning person.
People like having the option to comment on your blog. Especially if you don’t give out email addresses or other contact information. Monitor the published comments closely once you have opened up this option. Get rid of comments which are offensive or spam, but consider replying to negative comments to help bolster your reputation for working with customers.
Social media is easily the hottest thing online these days, and failure to make the most of it could cost your business customers and profits. This will help you market your products and expose them to millions around the world. This article discussed some basic tips to help you create an effective campaign using social media marketing.
Eli Logan is an award winning entrepreneur with more than 15 years of experience emphasizing sales, marketing, and innovation in the Energy, Engineering, Transportation, Motorsports and Face To Face Marketing Industries. Eli is highly innovative with excellent relationship building skills as evidenced by the successful formation and operation of 24 business units resulting in 16.4 Billion in economic impact for his clients.