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Trade Show Articles2023-09-10T15:53:13-05:00
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Three in Seven – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

Society is flooded with so much advertising that we face the danger of not being noticed by our prospective customers. Will your customers know who you are without an ad staring them in the face to remind them? In other words are you trying to rely completely on direct response [...]

The Loyalty Factor – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defined the term and given it a comprehensive meaning.. A brand consists of eight basic building [...]

Saying it With Color – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

Have you ever considered the importance of color in branding? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method. Choosing the right dominant color for your brand is crucial. This color should appear on all your promotional [...]

Promoting Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

Remember the importance of branding. If you haven't already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand Make your brand as unique as possible. Catch the eye of the public by creating something different- something [...]

Living Your Brand – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

Everyone is not your buyer. There may be a mass amount of people that purchase your product, but that's not everyone. Dig deep and research your audience. Find the answers to these questions: What are their spending habits? Values? Concerns? Needs? How does your product/service fit into their life? By [...]

Initial Steps of Branding Yourself – Discussions With Entrepreneurs When I Volunteered 2000 Hours For The Dallas Entrepreneur Center At The Addison Treehouse

Branding is much more than just a thoughtful logo or slogan and it's more than just a unique color scheme. Below are the initial steps that need to be taken in order to start your successful brand image. Step 1: Examine the Competition One of the keys to creating a [...]

Search Engine Marketing comes of age

Word Count: 494 Summary: The Search Engine Marketing (SEM) industry is going through phenomenal changes as number of search engines increase alongside rapidly evolving techniques and technologies. Today, your web presence is incomplete without strategic online promotion and one is forced to take a serious look at search engine marketing [...]

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Eli’s expertise was developed through a series of successful ventures including B2B trade show development and management, developing and utilizing effective content platforms, in addition to automates sales and marketing adaptations. Additionally he has founded sales and service operations in the energy industry.

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