Word Count: 483 Summary: As part of your overall Internet marketing strategy, it is important to devote resources to search engine marketing. This component of your marketing mix has become increasingly critical due to the importance that search engines and directories play in how prospects access information. Search engines have [...]

Word Count: 1198 Summary: Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination - your website - you need to provide them with specific and effective signs that will direct them right to your site. You do this [...]