- Making announcements that you are working towards your goals and/or bragging about being an entrepreneur. Your results should speak for themselves.
- Acting like a know it all. When ideas are discussed and the only ones you think are good are your own.. stop wasting peoples time. Everyone makes mistakes, needs help, doesn't understand something or needs to discuss a problem to find a solution.
- Exaggerating your progress, scale of your plans, or the size of your "network" - Success comes in steps, some are big, some are small.. and you are only fooling yourself.
- Taking credit that doesn't belong to you. Nobody makes it by themselves. Give a nod to the people who helped.
- Representing someone else's work as your own original idea. See above
- Every moment in a product or service's life cycle posted on Social Media. Save some.. its called a call to action for a reason.
- Arrogance- Shouldn't need explaining but my favorite definition is " Exaggerated confidence without sufficient achievement to back it up. Credible people should call you a Guru before you call yourself one for example.
- Not being able to explain concepts, visions, details. A clear sign you have no idea what you are doing. We can tell the difference.
- Treating customers like wallets instead of people. Cmon now..
- Manipulating people to further your goals. If you are blessed to have someone care enough to sweat for your dream hang on to them. You never know when you may need them again.
Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
But many companies often make mistake of confusing advertising with marketing. They try to emulate big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.
An honest evaluation of a company's streghths and weakness is key. A broad picture of process, people and how the system works as a whole is the only way to identify areas of improvement as well as focus areas that work. Where else would the data to justify continued paths come from? Adding a column that identifies the source of the inspiration helps guide and ground market leading thoughts and stripping away follow the leader.
Devour information on a daily basis to keep your finger on the pulse of trends and the separation of market movements vs fads.
My definition is a progression towards something vs a chase to an unproven. Far too many times a company will mistake a fad for a progression and the resources are wasted without returns to show.
Focus on accomplishing the most for the least investment. Thats not to say that revenue invested smartly isnt good business. The check and balance of doing more with less gives a lean operating mindset.
One good thing about being young is the opportunity of exploring beyond your boundaries with a good excuse of “because we’re young”. And this is what makes young entrepreneurship fun and ideal.
A big advantage that teenagers have is less responsibilities and more time to waste. Unlike adults who are stretching their 24-hour life thinking on how to make a living. Although the risk would be immense with lack of experience and knowledge, a teenager can start with what he knows…being young.
New entrepreneurs aging 16-21 are showing more vitality and perseverance to engage in a profitable market industry. Growing adolescent minds develop as fast as mobile companies introduce new breed of mobile phones. An ideal teenager can earn as much as $50 a day. Now, are you paying attention?
Majority of our population is composed of teenagers with curious mind. Introducing a new line of clothing that looks like a blast from the past would not catch their attention. When you think of putting up a business intended for the youth like yourself, is should coincide with their heart’s desire. Look at the path where they trod.
Extract it From Reality
Practical people always go for what they need instead of buying what they want. Recognize the difference? Something you want wouldn’t turn out as something you need. You would want apple juice to quench your thirst but all you need is water. Yet something you need would always be something you want. Pacify the masses with what’s essential.
But don’t settle to what is traditional and basic. Instead, add up to what’s already there. Invent. Awake you innovative mind. Improvise. Water would always be water. But when you mix minerals and electrolytes, wham! an energy drink is born.
Be a Techie
Information before is wired up to a tube. But now, it flies with the wind. Computer technology is becoming a must among everyone. It has successfully improved the lifestyle of business establishments, big or small. If you try to dig into the internet, billions of advertisements flood your screen. Why not clicking on one of them? You never know when it might interest you.
Count Your Savings
A penny for your thoughts? Nah, keep your thoughts, I’ll keep my penny. Putting up a business is a tough deal especially when you don’t have the appropriate amount of money to fund it. But where would a kid like you get it when your piggy bank has been used up? If you’re 13, talk convincingly to your parents or your close relatives and try to make them understand that you are old enough to run your own business and don’t let them think that you’ll just use the money for a video game.
If you’re 16, you could borrow it from your friends or significant someone. The moment you turn 18, more opportunities to borrow money or capital would come through. Business firms allowing enthusiasts to accumulate a certain kind of amount plus interest. Lending companies as we call them. With determination, you could see your money rolling.
Fine a cure for teenage immaturity. Engage yourself with what you’re made of. Don’t be satisfied sitting at one corner reading your notes. Being small doesn’t mean you have to aim and act small. Live to conquer. Start with something.
Being a young entrepreneur, your small business is only as good for all those people who know about it. And for those who don't know, well they simply don't care.
After all the hardships you have gone through while starting up your business. After all those attempt to give it all up and return back to more secured corporate living. After all the risks you have to pass through. And now that you have toughed them all, the only aim that you now have is to make your small business grow.
Well, that actually is not as simple as it may sound. Making your small business grow will lead you to more compromises. This entails you to take further risks. It is harder this time of course because you are delving into deeper realms of risk. Sometime, the absence of assurance for success will make it more difficult for you to get on through the next level.
One of the many paths to growth from your youth in entrepreneurship towards maturity is to spread words of your small home based business. You may posses the best of the products in the industry but there would be no sense to them if the only people who know are those that are within your block. Your product may have the potentials of breaching million dollar sales but if no one buys it, there is no sense in dreaming of becoming a tycoon.
Start promoting yourself and your services. Some small home based business young entrepreneurs begin promoting their products even before they were fully launched. However, there are many who do promotions only when they have tapped the estimated potentials of their items. You always have the choice between the two though.
There are two basic techniques that you may use to take your small home based business into the scene. One is through paid advertisement and the other through public relations.
Paid advertisements require the process of negotiating with advertising agencies and stations to have your product promoted. Mediums like televisions, websites, newspapers and radio spots are among the most typical options you have.
In public relations however, you would have to ask an author to have your story and your business venture written on articles or an expert as search reference. The only problem though is that you have to be convincing or your story must have that extra pop so as to be worthy of mention.
While publicity may oftentimes require you to share the toll of finding a writer to work for your home based business, there is still no way for you to disregard the benefits of having your story advertised. It also has cost effective feature since you seldom pay for such an advertising medium. But the better part goes with the truth that you can be better remembered with an article rather than in a TV commercial. People normally have more trust on a write-up rather than paid advertisement showed in TV or in the internet. Publicity also offers the potentials of reaching through various people and if you have that good streak of luck, the national audience may be reached by your story.
Even the online world recognizes that actual power of television advertisements than using links and postings on message boards. There are many times when the website has become successful because it was featured on a television show. Thus, discarding all the "almost useful" power of drawing people through creating juggling lines of links in the web.
The media works on herd mentality. Once a program caught site of what your home based business has to offer, other programs may have the hitch of spreading the word further. Thus, you can expect other shows to modify your own story to supplement for their own. This is very effective indeed since you will have your advertisement without spending a dime while reaching wide spectrum of audience.
The problem though comes with attracting journalist and writers towards your home based small business story.
Plan your target points. Your aim is to court writers towards writing your tale. Never put them off by sending bulks of email to virtually all journalists that you know. Point only towards those who are in the beat with your story. Identify what publications will find your venture useful and know which kind will use your story. Try making a list of newspapers, radio programs and television spots that will work well with your aim. If you truly want publicity, go direct with personal emails or letters to those who are most likely to find your small home based business story interesting.
Are you one of the women who happened to be yourself, a mom, a wife and a businesswoman altogether? Well, American women seem to have morphed into super ladies who can do any works demanded from them. From house cleaning to child rearing and into developing their own businesses.
Well, there are just too many opportunities for mom entrepreneurs that you may even find yourself overwhelmed when you see the whole spectrum of chancing on the career of your life. You may not have realized it but you see, you have the potential of not only becoming a housewife to you husband or mom to your kids but also the master of your own business unit.
However, not all of us women can tough the tides and perform all our tasks simultaneously. Somehow, we have to sacrifice a thing or another. But this must not be the case. If there is a way that you may find to balance everything, then you no longer would have problems on sacrificing anything. You just have to divide things equally in the many aspect of the life you are trying to pursue.
Being a mom entrepreneur entails you to find your vein, find where you are really good at and find an activity that you love doing and in return would generate an income for you. This way, you need not get tired of your "work' but will only enjoy working on your income.
If you would not want compromising anything from your being you, you can try a business that is home based. Atleast, you can have income while staying at the comforts of your home and while raising your kids. Thinking that this would not allow you focus? Actually, it will.
Think of this- you can help your husband with the support for your finances while rearing your children.
Home based opportunities for mom entrepreneurs
§ Pet-Based Products
There is nothing that indulgent pet owners wont do for their pets. If you can tap on the opportunities that this reality presents, you are sure to be on the road to financial freedom. You may try retailing pet products among your friends first to test grounds. Then go about the block and spread the news. There is too little chance that this wont click. The next phase would deliver you to promoting your products online. There, real business happens.
§ In-Home Beauty Services
Some women just have the talent making people feel good about themselves. You can choose to enterprise on home beauty services. We have this unexplainable contentment when someone knocks to our doors and deliver beauty and youthful look. Well, probably that's one way of experiencing luxury. Being a mom, you can invest less on this while actually earning good cash.
§ Catering services
Great for mom entrepreneurs with passion in kitchen stuffs. Catering doesn't start with big parties alone. Because America has grown too busy to take charge in the kitchen, many families are now finding themselves eating outside for dinner or having their foods brought in from the restaurant. Well, this type of living can be monotonous at times and all we have to do is to create innovations on making dinner a little more exciting while cutting the prices down. If you have the kick for careful planning in preparing and planning nourishment for people, and make appealing foods and deliver them straight to the customers doorsteps then catering services will be a great one for you. Who knows, this might also be a good time for you and your children to spend time.
Those were only three of the business opportunities any mom may try venturing into. Be careful though, as a mom entrepreneur you also have other commitments that you must keep in mind. Commitments to your husband, to your kids, to you business and to your self. And somehow, there'd be days like you cant actually have sufficient time for anyone of them, not even for yourself.
Once you see this coming, take things slow and give a break for yourself. And keep in mind that there should always be a day off from all these. A time for yourself so you wont have to deal with burning out and loosing touch of your goals later.