The Twenty Business Books You Should Read This Year
1.The Lean Startup Author: Eric Ries This book is all about how Eric Ries defines startup. He also provide a scientific approach in creating and managing successful startups in an age when companies need to innovate more than ever. 2. The 4-Hour Workweek Author: Timothy Ferriss This book is all [...]
Three Ways to Re-purpose Content and Connect with Serious Buyers through Social Media
So you’ve created a Facebook page for your company and a LinkedIn profile. Your business has a Twitter profile and you might be considering Google+ or Pinterest. You have social media visibility, but do you have a presence? It all depends on what you’re posting. Different sources provide different ratios [...]
5 Tips for Choosing Effective Marketing Content
Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here [...]
The 7 Most Common Marketing Mistakes
When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor [...]
Brand Consistency At Trade Shows
Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. [...]
Grabbing Attention Outside The Exhibit Hall –
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting [...]
10 Costly Search Engine Mistakes to Avoid
Word Count: 792 Summary: If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. [...]
All You Have To Do Is Invite Them.
It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making: Neutral turf:That’s one of the most [...]