The Twenty Business Books You Should Read This Year
1.The Lean Startup Author: Eric Ries This book is all about how Eric Ries defines startup. He also provide a scientific approach in creating and managing successful startups in an age when companies need to innovate more than ever. 2. The 4-Hour Workweek Author: Timothy Ferriss This book is all [...]
Three Ways to Re-purpose Content and Connect with Serious Buyers through Social Media
So you’ve created a Facebook page for your company and a LinkedIn profile. Your business has a Twitter profile and you might be considering Google+ or Pinterest. You have social media visibility, but do you have a presence? It all depends on what you’re posting. Different sources provide different ratios [...]
5 Tips for Choosing Effective Marketing Content
Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here [...]
The 7 Most Common Marketing Mistakes
When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor [...]
Brand Consistency At Trade Shows
Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. [...]
Grabbing Attention Outside The Exhibit Hall –
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting [...]
Search Marketing Training and Certification
Word Count: 631 Summary: At the early days of search was SEO and pay per click advertising something for geeks who learned the stuff by experimenting with it and learned from their successes and failures while simply doing it. How to rank in search engines and how to write a [...]
Search Engine Wars: Google Thumps Bing, MSN
Word Count: 425 Summary: Google continues to dominate the search engine wars while Bing and MSN make only a feeble attempt to wrest control from the search engine giant. Do you, Bing? I don't and here is why. Keywords: Google, Bing, MSN, search engines, AltaVista, Microsoft, AOL, Firefox, Lycos, Well [...]