The Twenty Business Books You Should Read This Year
1.The Lean Startup Author: Eric Ries This book is all about how Eric Ries defines startup. He also provide a scientific approach in creating and managing successful startups in an age when companies need to innovate more than ever. 2. The 4-Hour Workweek Author: Timothy Ferriss This book is all [...]
Three Ways to Re-purpose Content and Connect with Serious Buyers through Social Media
So you’ve created a Facebook page for your company and a LinkedIn profile. Your business has a Twitter profile and you might be considering Google+ or Pinterest. You have social media visibility, but do you have a presence? It all depends on what you’re posting. Different sources provide different ratios [...]
5 Tips for Choosing Effective Marketing Content
Content marketing is the best way to get information to your clients or customers. This is also the perfect way to gain the trust of your customers and increase your sales. The problem is choosing the most effective type of content and presenting it in an attention getting manner. Here [...]
The 7 Most Common Marketing Mistakes
When marketing your product or service, you need to have a firm understanding of your audience, the message you want to deliver, the offer you’re willing to make, and the optimal timing for your marketing campaign. Too often novice marketers, even marketing veterans, make costly mistakes that result in poor [...]
Brand Consistency At Trade Shows
Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. [...]
Grabbing Attention Outside The Exhibit Hall –
To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creative trade show exhibitors attract crowds to their trade show booth by using nearby venues as a springboard. Attracting [...]
The Art Of Selecting Keywords For Your Small Business Website
Word Count: 691 Summary: Keyword selection is as much art as it is science. The overall goal of keyword selection is to find words that you think potential customers will enter when searching for the product you are offering. Learn how to balance search volume and competition to find the [...]
The Advance Of Algorithms – New Keyword Optimization Rules
Word Count: 955 Summary: Maintaining and marketing a website can be a difficult task especially for those who are inexperienced or who have very little experience. SEO rules are constantly changing and even then, many SEO professionals disagree on the actual specifics required to optimize a website. This is in [...]