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Articles
TRADE SHOW ARTICLES ,TIPS , AND TEMPLATES
Reading Trade Shows Reports
ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast [...]
If You Invite Them They Will Come
It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making: Neutral turf:That’s one of the most [...]
How to Build A Trade Show Social Media Strategy – IRL
It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy Stahl, community manager, American Society of Association Executives, who spoke at Expo Next, said a [...]
Getting The Most From Attending A Trade Show
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people [...]
When should you set your trade show objectives? And who should be doing it?
It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization. If marketing and sales are clearly defined departments, align [...]
Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You
Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and provide little return. That’s why, as trade show organizers and producers, we have a policy [...]
A Government Entrepreneur Grant? Its easier then you Think
When someone plans to put up a business, one of the many worries is cash for the business' capital. This is true even if you're putting up an internet business or a physical business office. Many entrepreneurs find raising of funds as an arduous task. Building the inventory, paying for [...]
Discover Entrepreneurial Activities for a Successful Business
Ever wonder what goes inside a busy day of an entrepreneur living up to his entrepreneurial functions and activities? Basically, a lot. The very first thing that would enter his mind when he wakes up in the morning is how to show efficiency and effectiveness to the client the benefit [...]