Plan Your Digital Marketing Process
Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your digital marketing process if you are going to have any kind of benefit derived from your marketing efforts. The bigger a business grows the more elaborate [...]
Asking for Referrals – 4 Quick Questions That Get More Business
Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals. Most people are happy to help and make introductions. Here are a few examples they can use to start with: Is there anyone here you can refer me to who [...]
Trade Show Booth Staff Training Is Essential
Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if you want to have a positive experience at your trade show display, you need to pay attention to all [...]
Tips When Attending Trade Shows
Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done [...]
Reading Trade Shows Reports
ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast [...]
If You Invite Them They Will Come
It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making: Neutral turf:That’s one of the most [...]
Getting More Value From Conferences
As costs remain under intense scrutiny at most organizations, it is important to derive measurable value from any conference commitment. Tips include: Plan: The ‘cool’ conference at a desirable destination is not always the one with most value-add for your business and/or career. Be objective. Look for meaningful payback. Study topics [...]
Search Engine Optimization – A Guide To Increasing Organic Traffic
Introduction Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages [...]