Trade Show Articles2018-03-07T10:33:05-06:00
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Tips When Attending Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done [...]

Reading Trade Shows Reports

ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast [...]

If You Invite Them They Will Come

It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified buyers, exhibitors are able to build on previous sales efforts in an environment that is conducive to deal-making: Neutral turf:That’s one of the most [...]

Getting More Value From Conferences

As costs remain under intense scrutiny at most organizations, it is important to derive measurable value from any conference commitment. Tips include: Plan: The ‘cool’ conference at a desirable destination is not always the one with most value-add for your business and/or career. Be objective. Look for meaningful payback. Study topics [...]

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About My Work

Eli’s expertise was developed through a series of successful ventures including B2B trade show development and management, developing and utilizing effective content platforms, in addition to automates sales and marketing adaptations. Additionally he has founded sales and service operations in the energy industry.

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