The Business Of Leadership
Introduction to Leadership Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they [...]
Booth Staff for Your Next Trade Show: The Value of Technical Experts
When most people think of trade show booth staff, they picture a gaggle of first-rate sales reps. They’re talkative, friendly, knowledgeable professionals who will connect with leads, discover the challenges they face in their businesses and mold product-centric solutions. There’s no doubt that these folks should be in the booth. [...]
Digital Marketing Cliff Notes
Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards. Digital marketing involves some of the techniques of [...]
Disadvantages of using email to sell –
Some sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to replace calls with emails when contacting with a potential client. Some people use email to sell products, to avoid the humiliation of rejection. Also [...]
Doing Research on Marketing in your Industry –
Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as [...]
Marketing On A Global Level
Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales. The [...]
Search Engine Optimisation Pitfalls
Word Count: 755 Summary: On page factors - Is your website search engine friendly? So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site? Understanding [...]
Search Engine Optimisation for Joomla Websites
Word Count: 920 Summary: Joomla is not designed to be Search Engine Friendly when you first install it. With these few tips you can make your Joomla installation humm the Search Engine tune and take your rankings skyward. Invaluable information for anyone who uses Joomla and wants to rank well [...]