The Business Of Leadership
Introduction to Leadership Napoleon once said: “One bad general does better than two good ones.” It takes a moment for the sense of this to register, but it is the same as our modern saying that “too many cooks spoil the broth”. Having one set of instructions, even if they [...]
Booth Staff for Your Next Trade Show: The Value of Technical Experts
When most people think of trade show booth staff, they picture a gaggle of first-rate sales reps. They’re talkative, friendly, knowledgeable professionals who will connect with leads, discover the challenges they face in their businesses and mold product-centric solutions. There’s no doubt that these folks should be in the booth. [...]
Digital Marketing Cliff Notes
Utilizing online distributions methods to promote products is known as digital marketing. This approach is both time saving and cost effective. Digital marketing is done through items such as cell phones, SMS, MMS, instant messaging, websites, emails, banner advertisement and digital billboards. Digital marketing involves some of the techniques of [...]
Disadvantages of using email to sell –
Some sales people think using email to sell everything is the best idea. But the truth it is not. It is not a good idea to replace calls with emails when contacting with a potential client. Some people use email to sell products, to avoid the humiliation of rejection. Also [...]
Doing Research on Marketing in your Industry –
Research on marketing is essential to understand the pattern of marketing. This is possible by searching existing knowledge related to business marketing. It is a form of business research, business-to-business marketing research and business marketing research. Marketing research is done in many forms and all these forms are known as [...]
Marketing On A Global Level
Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales. The [...]
Getting More Value From Conferences
As costs remain under intense scrutiny at most organizations, it is important to derive measurable value from any conference commitment. Tips include: Plan: The ‘cool’ conference at a desirable destination is not always the one with most value-add for your business and/or career. Be objective. Look for meaningful payback. Study topics [...]
Search Engine Optimization – A Guide To Increasing Organic Traffic
Introduction Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages [...]