Sales – Eli Logan

Boost Your Business With These Social Media Marketing Tips

2021-03-06T23:38:02-06:00

In their infancy, social media sites such as Facebook and Twitter were used to communicate with friends and family only. In recent years, however, social media has become a major force in marketing. This article will help you to turn your Facebook and Twitter profiles into valuable marketing tools.

Try your best to be humble when you post on various social media sites. It doesn't matter how good your reputation is or how many followers you have, being arrogant or boastful can hurt your image. Always remember that you're not more important than your customers and followers. Here are the cornerstones of success.

Home or small business owners should not have any substitutes for their own presence on social media sites. Your social media profile pages and your business will suffer if people detect that you are using an auto-responder. The reason is that these messages can easily come across as spam. It might be quicker for you, but it's annoying to your subscribers.

There is data suggesting that people tend to read marketing messages on social media sites during business hours on weekdays. You can use tools that will post automatic updates to your social media accounts, setting them up to post during the times when your content is most likely to be seen. This strategy allows you to write posts whenever you have a spare minute, too.

Subscribe to your competitors' updates. Look them up on different social networks and analyze their techniques. You can either do something similar to what your competitors are doing, or develop an entirely new strategy.

Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.

Broadcast your content wherever you can. Fill your social network sites with information filled articles that are of interest to people you would like to attract. Also consider posting at sites including HubPages and Associated Content. If necessary, hire people to create content for you.

Be aware of the voice you intend to use while advertising. People will not take too kindly to advertising speak if you're communicating with them on a social media website. Mirror the tone and language your followers use in order to get the most out of your campaign.

Update your Facebook regularly for the most effective marketing. Your customers want to know what is new and prefer to read fresh content. Put your content on Facebook right after you create it. You will get more "bang for your buck" this way.

Make your headlines pop. Due to the fast nature of social media surfing, many people will see only the headline before dashing off to another site or tweet. Craft a headline that's so compelling that people will have to click and see what comes next. When you use great headlines, you are sure to get noticed!

To help attract targeted visitors to your website, you should incorporate YouTube into your social media marketing. Using this site is an effective way to attract consumers to your Internet site, because viewing videos gives them a lot of information about your products. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.

It's always wise to learn from past experiences, no matter whose they were. Use these lessons of success and failure to improve your present marketing plan, and thus increase your profits for the future. If you do this, you'll have it in your mind as to what works great and what isn't going to work at all when you're facing the web once again.

Let people use the social media profiles you have so they will visit your store or buy a product. Keep followers informed about both your online and your live endeavors from special sales to new store locations. Offer special discounts or coupons exclusively through your Facebook or other social networking page. You have to give people a real reason to add and promote you on these sites.

Gain exposure on Facebook by sharing it with members on your mailing list. If you've done online marketing, you probably are aware of and have your own mailing list. Send a link to your Facebook to everyone on your list. This simplifies the process of finding your social media sites for your customers.

Think differently about social media. There are more uses for these sites than just playing games or posting something clever in 140 characters. There is a whole new potential customer base waiting for you there. Since you have finally read through the above tips, you should have a better understanding of how to manipulate social media to your advantage. Log onto your favorite site and get started.

Boost Your Business With These Social Media Marketing Tips2021-03-06T23:38:02-06:00

At A Social Media Marketing Loss? Try These Tips To Jumpstart Your Brand

2021-03-06T13:08:03-06:00

For many people, social media sites are now an essential part of their everyday lives. Some people can't help but check their social media networks when they wake up, lunch breaks, after work or any other chance they get. How can you gain massive media exposure? You will learn how to use social media in your marketing strategy.

Ensure that your site contains mention of your social media pages. This is easily accomplished by using HTML codes to add "share" buttons to individual posts or pages. Put these buttons on RSS feeds, blog posts, and main web pages so they're easy to find.

Being short and to the point can be an effective way to give people information using social media. Do not bore your readers with too much information: go straight to the point. Pictures and graphs will also capture your audience's attention.

Hosting contests with attractive rewards on social media websites, such as Facebook and Twitter, is an effective way to generate positive publicity for your business. People who join the contest will tell their friends and ask them to vote for their submission. If you make it fun and interesting, then relate it to any products or services you're going to sell so you can make it a success. A creative way for people to enter would be by designing your company a new logo, or one for an upcoming product.

Several services are available to assist you in managing your Twitter followers. Services like these are great time-saving tools to use when marketing through social media. Find one with features that allow you to auto follow people who follow you, and aim for other features that help you navigate the process. These types of services can assist you in managing your lists and discovering the right people to talk to.

While marketing through social media is hugely popular, do not jump in without planning first. Take the time to understand just how this type of marketing works, write up an outline and get ready for the more common problems associated with social media marketing. This kind of research and planning can help you succeed and step out ahead of your competitors.

If you are going to create a social media profile, you must be willing to continuously update it. Social network users look for updates very often, and if your site does not provide new content, you could lose customers and damage your reputation. Attempt updates at least three or four times a week.

If you do not know what to write about, have a user poll. An interesting question for visitors to vote on can spark interest for your followers and can lead to interesting comments. The information you gather from the poll and the suggestions of the people who vote can open up whole new areas for articles or poll ideas in the weeks to come.

If you aren't great at formatting text for optimal readability, it is hard to go wrong with a list. This is a way you can present the information in a way that can give your users a map. Social media users are typically from the younger generation, and they like to consume information quickly and easily.

Before you choose a company to assist you in your social media marketing campaign, be sure that they openly use two-way. Knowing that they do will give you confidence in their ability to handle your problems and respond to them accordingly. See if they respond to comments on their social media sites.

Take advantage of your Facebook page. Keep an eye out for questions or comments regarding your company. Quickly respond to inquiries or questions and have conversations with those who post. This shows customers you care about the people interested in your company.

If you need ideas for setting up your Facebook page, check out your competitors' pages. What are they doing well, and what does not seem to work? Viewing their pages will allow you to figure out what you should, and shouldn't, do. Your page needs to be unique, yet appealing.

A catchy title is important when you are posting video on YouTube or other media outlets. Have the titles use keywords that are relevant to your industry and your products. The more helpful your videos come across as, the more views they're ultimately going to receive. And keywords can help with users finding them.

Your profits will improve when you can find easy ways to allow your customers to share your content within their social network. You should be sure that you place a Facebook share button on your posts. This may add an extra step for you and take a little bit of time, but it will definitely make a difference for you.

If you become a visible source of reliable and accurate information, your followers will begin to view you as an expert. Using these tips should help you use social marketing effectively. You can learn to make social media marketing work well for you.

At A Social Media Marketing Loss? Try These Tips To Jumpstart Your Brand2021-03-06T13:08:03-06:00

10 Things That Make Entrepreneurs Laugh At Wantrepreneurs

2020-07-28T10:47:46-05:00
  1. Making announcements that you are working towards your goals and/or bragging about being an entrepreneur.  Your results should speak for themselves.
  2. Acting like a know it all. When ideas are discussed and the only ones you think are good are your own.. stop wasting peoples time. Everyone makes mistakes, needs help, doesn't understand something or needs to discuss a problem to find a solution.
  3. Exaggerating your progress, scale of your plans, or the size of your "network" - Success comes in steps, some are big, some are small.. and you are only fooling yourself.
  4. Taking credit that doesn't belong to you. Nobody makes it by themselves. Give a nod to the people who helped.
  5. Representing someone else's work as your own original idea. See above
  6. Every moment in a product or service's life cycle posted on Social Media. Save some.. its called a call to action for a reason.
  7.  Arrogance- Shouldn't need explaining but my favorite definition is " Exaggerated confidence without sufficient achievement to back it up. Credible people should call you a Guru before you call yourself one for example.
  8. Not being able to explain concepts, visions, details. A clear sign you have no idea what you are doing. We can tell the difference.
  9. Treating customers like wallets instead of people. Cmon now..
  10. Manipulating  people to further your goals. If you are blessed to have someone care enough to sweat for your dream hang on to them. You never know when you may need them again.
10 Things That Make Entrepreneurs Laugh At Wantrepreneurs2020-07-28T10:47:46-05:00

Differences between Marketing and Advertising

2020-07-28T10:47:46-05:00

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.
Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.
Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market. Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.
But many companies often make mistake of confusing advertising with marketing. They try to emulate big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t. Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.
Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.

Differences between Marketing and Advertising2020-07-28T10:47:46-05:00

Honest Evaluations

2020-07-28T10:47:47-05:00

An honest evaluation of a company's streghths and weakness is key. A broad picture of process, people and how the system works as a whole is the only way to identify areas of improvement as well as focus areas that work. Where else would the data to justify continued paths come from? Adding a column that identifies the source of the inspiration helps guide and ground market leading thoughts and stripping away follow the leader.

Honest Evaluations2020-07-28T10:47:47-05:00

More With Less

2020-07-28T10:47:47-05:00


Focus on accomplishing the most for the least investment. Thats not to say that revenue invested smartly isnt good business. The check and balance of doing more with less gives a lean operating mindset.

More With Less2020-07-28T10:47:47-05:00

Are You Prepared To Make The Leap To Social Media Marketing?

2020-07-28T10:47:47-05:00

New business owners are quickly discovering the power behind this advanced methodology and taking their company into the new-age. Strategies revolving around SMM allow them to stretch outside of their normal box, and attract customers from across the globe. This burgeoning marketing method ensures that you will reach a wider target market and gain more potential buyers when you use it to promote your business.

Following any ads on the various social media pages are intriguing, as well as photoshopped images. This makes a lot of sense, as a visitor is more likely to wonder what is up with the ad and click it. Obviously, the chances of a customer browsing your website are higher after looking at your ads, than if they ignore your ads.

Put subscription buttons on social media profiles, if your company has an RSS feed. You'll be able to increase your steady readership by allowing interested followers easier direct access to your presence on various social media. People who become familiar with you will have an easier time to stick by you wherever you wind up on the Internet.

Automate your YouTube channel to succeed with social media. When you have your YouTube account set up, and you are going to post a video, you will want it to auto-post to some of your external business social websites. If you want to activate this cool and helpful feature, just go to the "Account Settings" tab, and then to "Services," and then you can choose to have your vids posted in other places.

Twitter can be a great way to promote your business. Once you understand the basics of Twitter, you can increase the visibility of your business to hundreds of thousands of new people. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.

Avoid the hard sell of your products when developing a following on your social networking website. It can be helpful to post links and stories from other providers who work in your industry, to help entice people to follow you. Ask people questions, have a few contests and put some photos up. Draw your readers in with engaging content. Try to get them to talk about your product instead of just putting it out there. People should be able to identify with your brand and consider it as a part of their daily lives.

Tweet a variety of material when you're generating Twitter tweets for any of your plans involved with media marketing. Tweet tips or suggestions related to your type of business. By combining this sort of tweet with promotional tweets, you will keep people interested in what you have to say.

If you have outstanding content, people will read your website. Write a "how-to" that will explain how to complete a task that is often a struggle for others. Put together a thorough product review, complete with pictures. Having high quality content makes it more likely that visitors to your site will share your page.

Use YouTube video titles to your advantage. A catchy title is crucial. It should be inviting and interesting to make people want to click on it. Make sure that your title includes one or two keywords that will catch the eye of your target audience.

If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. This allows you to reach a broader base of customers, and your YouTube users will more than likely pass on your videos to others.

Read up on social media marketing. Remember that professional and personal social media accounts are very different. There are many resources on the net that can help guide you with these problems.

Make sure to respond to all comments on your social media pages. If someone leaves a negative comment, reply back them as well. Responses to posts show people that their opinions matter to your firm, and this can instill a higher level of trust in your brand and products. Answer questions and comments as quickly as possible.

Don't rush into just any strategy that looks good, but instead carefully consider the level of marketing that will genuinely benefit your business. Save your money and time by choosing one solid social trend and committing to making it pay off. Use techniques that make the best use of all of your resources, and proceed with patience.

The strategies that have been provided here will assist you in marketing your business in the modern age. Review these tips several times and implement some into your social media marketing campaign. This will certainly help you to promote your business in a very effective manner. You'll be amazed at what a difference social media marketing can make in your business's success.

Are You Prepared To Make The Leap To Social Media Marketing?2020-07-28T10:47:47-05:00

Hot Tips on Being a Young Entrepreneur

2020-07-28T10:47:48-05:00

One good thing about being young is the opportunity of exploring beyond your boundaries with a good excuse of “because we’re young”. And this is what makes young entrepreneurship fun and ideal.

A big advantage that teenagers have is less responsibilities and more time to waste. Unlike adults who are stretching their 24-hour life thinking on how to make a living. Although the risk would be immense with lack of experience and knowledge, a teenager can start with what he knows…being young.

New entrepreneurs aging 16-21 are showing more vitality and perseverance to engage in a profitable market industry. Growing adolescent minds develop as fast as mobile companies introduce new breed of mobile phones. An ideal teenager can earn as much as $50 a day. Now, are you paying attention?

Think Young

Majority of our population is composed of teenagers with curious mind. Introducing a new line of clothing that looks like a blast from the past would not catch their attention. When you think of putting up a business intended for the youth like yourself, is should coincide with their heart’s desire. Look at the path where they trod.

Extract it From Reality

Practical people always go for what they need instead of buying what they want. Recognize the difference? Something you want wouldn’t turn out as something you need. You would want apple juice to quench your thirst but all you need is water. Yet something you need would always be something you want. Pacify the masses with what’s essential.

But don’t settle to what is traditional and basic. Instead, add up to what’s already there. Invent. Awake you innovative mind. Improvise. Water would always be water. But when you mix minerals and electrolytes, wham! an energy drink is born.

Be a Techie

Information before is wired up to a tube. But now, it flies with the wind. Computer technology is becoming a must among everyone. It has successfully improved the lifestyle of business establishments, big or small. If you try to dig into the internet, billions of advertisements flood your screen. Why not clicking on one of them? You never know when it might interest you.

Count Your Savings

A penny for your thoughts? Nah, keep your thoughts, I’ll keep my penny. Putting up a business is a tough deal especially when you don’t have the appropriate amount of money to fund it. But where would a kid like you get it when your piggy bank has been used up? If you’re 13, talk convincingly to your parents or your close relatives and try to make them understand that you are old enough to run your own business and don’t let them think that you’ll just use the money for a video game.

If you’re 16, you could borrow it from your friends or significant someone. The moment you turn 18, more opportunities to borrow money or capital would come through. Business firms allowing enthusiasts to accumulate a certain kind of amount plus interest. Lending companies as we call them. With determination, you could see your money rolling.

Fine a cure for teenage immaturity. Engage yourself with what you’re made of. Don’t be satisfied sitting at one corner reading your notes. Being small doesn’t mean you have to aim and act small. Live to conquer. Start with something.

Hot Tips on Being a Young Entrepreneur2020-07-28T10:47:48-05:00

A Call to All Young Entrepreneurs: Leverage for Your Small Home Based Business

2020-07-28T10:47:48-05:00

Being a young entrepreneur, your small business is only as good for all those people who know about it. And for those who don't know, well they simply don't care.

After all the hardships you have gone through while starting up your business. After all those attempt to give it all up and return back to more secured corporate living. After all the risks you have to pass through. And now that you have toughed them all, the only aim that you now have is to make your small business grow.

Well, that actually is not as simple as it may sound. Making your small business grow will lead you to more compromises. This entails you to take further risks. It is harder this time of course because you are delving into deeper realms of risk. Sometime, the absence of assurance for success will make it more difficult for you to get on through the next level.

One of the many paths to growth from your youth in entrepreneurship towards maturity is to spread words of your small home based business. You may posses the best of the products in the industry but there would be no sense to them if the only people who know are those that are within your block. Your product may have the potentials of breaching million dollar sales but if no one buys it, there is no sense in dreaming of becoming a tycoon.

Start promoting yourself and your services. Some small home based business young entrepreneurs begin promoting their products even before they were fully launched. However, there are many who do promotions only when they have tapped the estimated potentials of their items. You always have the choice between the two though.

There are two basic techniques that you may use to take your small home based business into the scene. One is through paid advertisement and the other through public relations.

Paid advertisements require the process of negotiating with advertising agencies and stations to have your product promoted. Mediums like televisions, websites, newspapers and radio spots are among the most typical options you have.

In public relations however, you would have to ask an author to have your story and your business venture written on articles or an expert as search reference. The only problem though is that you have to be convincing or your story must have that extra pop so as to be worthy of mention.

While publicity may oftentimes require you to share the toll of finding a writer to work for your home based business, there is still no way for you to disregard the benefits of having your story advertised. It also has cost effective feature since you seldom pay for such an advertising medium. But the better part goes with the truth that you can be better remembered with an article rather than in a TV commercial. People normally have more trust on a write-up rather than paid advertisement showed in TV or in the internet. Publicity also offers the potentials of reaching through various people and if you have that good streak of luck, the national audience may be reached by your story.

Even the online world recognizes that actual power of television advertisements than using links and postings on message boards. There are many times when the website has become successful because it was featured on a television show. Thus, discarding all the "almost useful" power of drawing people through creating juggling lines of links in the web.

The media works on herd mentality. Once a program caught site of what your home based business has to offer, other programs may have the hitch of spreading the word further. Thus, you can expect other shows to modify your own story to supplement for their own. This is very effective indeed since you will have your advertisement without spending a dime while reaching wide spectrum of audience.

The problem though comes with attracting journalist and writers towards your home based small business story.

Plan your target points. Your aim is to court writers towards writing your tale. Never put them off by sending bulks of email to virtually all journalists that you know. Point only towards those who are in the beat with your story. Identify what publications will find your venture useful and know which kind will use your story. Try making a list of newspapers, radio programs and television spots that will work well with your aim. If you truly want publicity, go direct with personal emails or letters to those who are most likely to find your small home based business story interesting.

A Call to All Young Entrepreneurs: Leverage for Your Small Home Based Business2020-07-28T10:47:48-05:00
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