How to Build A Trade Show Social Media Strategy – IRL
It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy Stahl, community manager, American Society of Association Executives, who spoke at Expo Next, said a [...]
Getting The Most From Attending A Trade Show
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people [...]
Determining the Value of Potential Advertising Channels Online
It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to gain online exposure without breaking the bank through properly evaluating advertising channels and a little [...]
When should you set your trade show objectives? And who should be doing it?
It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization. If marketing and sales are clearly defined departments, align [...]
Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You
Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and provide little return. That’s why, as trade show organizers and producers, we have a policy [...]
Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives
For the most part, trade shows break down into two formats: Conference series with a trade show attached Trade shows/ expositions How the show format factors into setting your trade show objectives: Trade shows and expositions are focused solely on trade, the debut of new products and facilitating networking between [...]
Ways to Win with Conference Presentations
Planning a kick-ass conference involves scheduling presenters to share their wisdom, brand-knowledge and make key corporate announcements. These speakers, their content and how they present are the backbone of a conference. Planning how they do it (aim for seamless and engaging) is the foundation of an event's success. Planning a [...]
Getting More Value From Conferences
As costs remain under intense scrutiny at most organizations, it is important to derive measurable value from any conference commitment. Tips include: Plan: The ‘cool’ conference at a desirable destination is not always the one with most value-add for your business and/or career. Be objective. Look for meaningful payback. Study topics [...]