How to Build A Trade Show Social Media Strategy – IRL
It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of social media, you need a definitive strategy. Why? Mandy Stahl, community manager, American Society of Association Executives, who spoke at Expo Next, said a [...]
Getting The Most From Attending A Trade Show
Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people [...]
Determining the Value of Potential Advertising Channels Online
It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to gain online exposure without breaking the bank through properly evaluating advertising channels and a little [...]
When should you set your trade show objectives? And who should be doing it?
It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization. If marketing and sales are clearly defined departments, align [...]
Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You
Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and provide little return. That’s why, as trade show organizers and producers, we have a policy [...]
Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives
For the most part, trade shows break down into two formats: Conference series with a trade show attached Trade shows/ expositions How the show format factors into setting your trade show objectives: Trade shows and expositions are focused solely on trade, the debut of new products and facilitating networking between [...]
Your Site Wants to Work for You
Word Count: 406 Summary: Nine of ten users who came to your site through a search engine make up your target audience. They are highly motivated to find the necessary goods. There is no need to explain that sites recurrently appearing on the top of the search list get a [...]
Search Engine Optimisation Pitfalls
Word Count: 755 Summary: On page factors - Is your website search engine friendly? So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site? Understanding [...]